Soft Goods Design

Vantage
Disc Golf Bag

The Vantage Disc Golf Bag is a statement piece that unapologetically prioritizes style over function. With a capacity of 19 discs plus a putter and a mini, it holds all the necessities without feeling overstuffed. A built-in modular divider system keeps your discs organized when the bag is not full. The Vantage Bag promises a premium experience for everyday play.

Discipline: Soft and Hard Goods  ·  Program: USU OPDD  ·  Year: 2025

Visual Direction

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User Persona

Jeremy Koling

Avid Disc Golfer

Jeremy Koling

Age 27  ·  Income $65,000  ·  Urban Enthusiast

Motivations

  • Wants to look stylish and stand out among friends when playing
  • Prefers casual play and local tournaments
  • Likes to try new discs and needs more space than a beginner bag
  • Values ease of organization and access

Pain Points

  • Beginner bags don't hold enough discs
  • Tournament bags are big with lots of pockets, but are heavy
  • When his bag isn't fully loaded the discs get messy

Competitive Analysis

Beginner Bags

Easy Bag

Easy Bag

$12.99

  • Capacity: 8–10 Discs
  • Top flap
  • Small front pocket
Infinite Disc Slinger

Infinite Disc Slinger

$23.99

  • Capacity: 12 Discs
  • Water bottle holder
  • Small pocket for phone, wallet, keys
The main drawbacks that disqualify beginner bags from the intended market are the limited capacity for discs. Intermediate to advanced players use more than 10 discs. The second drawback is the style — beginner bags are fairly plain and simple in design.

Intermediate Bags

Innova Excursion Pack

Innova Excursion Pack

$69.99

  • Capacity: 25 Discs
  • Large side pocket
  • Water bottle holder
  • Padded shoulder straps
  • Rain cover
Discmania Fanatic Fly Backpack

Discmania Fanatic Fly Backpack

$49.99

  • Capacity: 21 Discs
  • Medium size zipper pocket
  • Water bottle holder
  • Water resistant
Intermediate bags have plenty of space for discs and a good range of useful features. In terms of form and style, they focus on utility over personality, making them feel generic despite their functional differences. This leaves a gap in the market for a bag that stands out with a distinct style and identity.

Pro Bags

MB-PX1 GRIPeq Disc Golf Bag

MB-PX1 GRIPeq Disc Golf Bag

$299

  • Capacity: 30 Discs
  • 2 large side pockets
  • Umbrella and retriever sleeves
  • 2 water bottle pockets
  • Durable ripstop construction
SIGR Odin Backpack

SIGR Odin Backpack

$269

  • Capacity: 32–34 Discs
  • Large storage space
  • Valuables pocket
  • 2 additional small pockets
  • Water bottle pocket & umbrella sleeve
  • High quality materials
Pro bags are designed for top-tier players competing in tournament rounds who need to carry everything required for extended play. The added features come at the cost of increased weight and bulk, and most bags on the market share the same form factor, prioritizing storage over any distinct aesthetic identity.

Critical to Quality Features

  • Unique aesthetic identity
  • Holds 19 discs
  • Premium materials

Concepts & Sketches

Sketch 1
Sketch 2
Sketch 3
Sketch 4
Sketch 5
Final Sketch
Final Sketch

Prototype 1: Low-mid Fidelity

Pattern: Round Cargo Bags 202

Pattern 1
Pattern 2

Build 1

Single Wall Construction
Prototype 1 – single wall construction

Prototype 1 Insights

  • Disc capacity too high — reduce width in future iterations
  • Bag lacks structure — add structure to improve shape retention
  • End pocket allows for storage or one additional disc without adding bulk to design
Prototype 1 – overview

Prototype 2

Prototype 2 Insights

  • Disc pocket on side disrupts clean silhouette — return to end style pocket
  • Added structure helped with shape retention; bag still sags under load — increase structural support
  • Reduced width by 4.5 inches; disc capacity still over 25 — reduce by ~2.5 more inches to meet 19 disc expectation
  • Shoulder carry concept success — implement both handles and removable shoulder carry
  • End-seam failed under load testing — reinforce stitching and increase seam allowance
  • Disc organization decreases under partial load; discs shift laterally — add modular disc divider
Prototype 2 – overview
Inner Liner Adds to Premium Feel
Prototype 2 – inner liner premium
Inner Liner Adds Structure
Prototype 2 – inner liner structure
Failed End Seam
Prototype 2 – failed end seam

Prototype 3 Concept Illustration

Prototype 3 concept illustration

Modular Disc Divider

Modular Disc Divider
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